Find Marketing Specialists

About the profession

Marketing is not one profession. Performance, content, lifecycle, brand and product marketing require different instincts, and hiring the wrong specialisation is the most common mistake in this category — a paid-media specialist will not fix a positioning problem.

Decide first whether you need someone to run existing channels better or to work out which channel should exist at all. That single distinction usually determines both the specialisation and the seniority you need.

Skills to look for

• Paid acquisition (Google Ads, Meta, LinkedIn)
• SEO and content strategy
• Email and lifecycle marketing
• Analytics and attribution
• Landing pages and conversion optimisation
• Positioning and messaging
• Budget planning and reporting
• Marketing automation tooling

Common specialties

Performance marketing

Paid channels managed against CAC and ROAS targets.

SEO and content

Organic growth through search intent and useful content.

Lifecycle and CRM

Onboarding, retention and reactivation sequences.

Product marketing

Positioning, launches and sales enablement.

Brand and communications

Narrative, campaigns and public presence.

Experience and seniority

Junior marketers execute inside a channel. Mid-level specialists own a channel and its budget. Senior marketers and heads of marketing decide the mix, the message and the measurement — and are the right hire when nothing is working yet.

Remote, hybrid or on-site

Widely remote, and one of the categories where international hiring is most practical. Local presence matters mainly for events, retail and market-specific brand work.

How unigrig matching works for this role

Describe your product, market and target so unigrig can match on specialisation rather than the generic word 'marketing'. Industry experience and language are part of the ranking, which matters for market-specific roles.